Bachelor of Science in Business Administration major in Marketing Management

The Premier Business School of the South

Overview

The Bachelor of Science in Business Administration major in Marketing Management prepares the students by providing technical skills and competencies in the areas of marketing and advertising. Theory is blended with practical approach and on-the-job training to give the students a broad and enriched base for a career in marketing and advertising.

Emphasis is given on international marketing, internet and social media promotions and other media of advertisement as well as the laws and norms covering such activities and media to ensure that students get optimum knowledge in an ever-competitive field. People skills, management, finance and taxation, and ethics and business law make for a complete development of the student’s talents.

Affiliate Organization

  • Junior Business Executives Association (JBEA)
  • JA Philippines

    • Career Opportunities

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive
  • Social media manager

    • Program Highlights

  • Taryn Antonella Gonzaga - Top 5 - Registered Marketing Professional Certification
  • 3rd Overall Champion - 2nd Sotero H. Laurel Cup 2012